Intro to Events & Attributes

Events and Attributes are the vocabulary GrowthOS uses. Events are actions with time attached- sign up, view a page, add to cart, place an order. Event Attributes add helpful details about that moment. User Attributes describe the person over time, and Account Attributes describe the company. 

Keep it tidy by choosing a few important Events and naming them clearly. Mark your Goal Events (the outcomes you care about) and your Intent Events (strong early signals). When the same attribute can come from multiple places, decide which value should win so it stays predictable. Use simple names, consistent types, and stable IDs so sessions and devices tie back to the same profile. 

You don’t need a huge list, only well-chosen Events and a handful of useful Attributes are enough to start. With that foundation, your audiences make sense and your automations trigger at the right moment.