Fix Dropoffs Between Cart and Purchase

In ecommerce, abandoned carts are only half the story. Real dropoff often happens after a user adds something to their cart, but before the final confirmation. That space between interest and purchase is full of friction: logins, shipping forms, payment pages, loading spinners.

This lesson shows you how to use GrowthOS Funnel Analytics to map your checkout flow, identify where users drop off, and take action in real time. You’ll learn how to turn your biggest leaks into high-leverage optimization opportunities, whether it’s for first-time shoppers or high-value returning customers.

We’ll use Threadly, a demo fashion ecommerce site, as our example.