101 module
What GrowthOS is and what it's replacing

Get started with Integrations- Sources & Destinations

101 module

About this lesson

Integrations are how GrowthOS connects to your world. Sources bring in what people do and who they are from places you already use- your app, website, store, CRM, or warehouse. Destinations are where you act on that understanding: email, ads, and CRM. 

The key idea is consistency: once a person or account is recognized, the same audience shows up the same way everywhere. Start small. Pick one trusted Source and one everyday Destination. Make sure each person and company has a steady ID, keep your fields simple, and carry consent and preferences so messages respect what people agreed to. As you grow, add more sources and destinations without changing the basics. 

The payoff is less time rebuilding lists and more time running campaigns that match real behavior and timing. Integrations give you a dependable loop: connect, recognize, act, and measure without juggling five tools to say the same thing.