What GrowthOS is and what it’s replacing

GrowthOS is a simple way to run growth work in one place. Instead of juggling spreadsheets, ad platforms, email tools, and a messy CRM, you set up a shared language for three things: what people do, who they are, and how you respond.

• What people do (events): sign up, view pricing, add to cart, buy.
• Who they are (attributes): plan, role, location, company.
• How you respond: saved audiences (segments) and automatic flows (journeys).

GrowthOS keeps a steady identity for each person and company, so the same profile follows them across devices and sessions. That means your audiences stay consistent in email, ads, and on-site messages without rebuilding lists every week.You choose a few important actions to track, give them clear names, and set simple goals (what “success” looks like) along with early signals that someone is getting close. From there, GrowthOS helps you target, message, and measure in a steady loop so work moves faster and feels less chaotic.

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